A Little Pizza Fun
I started snacking on this brand in March of 2018.
We repurposed footage from shoot (pre-me) for YouTube's innovative Director Mix platform.
We made memes.
We ran a dad joke contest.
We won 2nd Place at the 2019 New Jersey Ad Club Awards.
And we did it all for a key consumer segment — DAD.
Director Mix
It started out with a vid...
How did it end up like this?
It was only a vid.
It was only a vid. And using these two pieces (discovered under a mountain of outtakes), we were able to create 25 unique YouTube pre-roll videos tailored to the search strategy for this DAD segment.
Each of the 25 videos was a unique Dad Joke covering everything from music videos and movie trailers to DIY tutorials and Fantasy Football.
But showing each of those videos would just be excessive, so here are some of the highlights.
Memeing Is Believing
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